Market Tip #214: Vendor Loyalty

No matter what their specialty may be, markets are an amazing place. The open venues, the community feel, and the mystery of what may be on those tables can always be counted on to keep customers coming back. But is that the only thing that matters? In the market business, so often we look only at foot traffic in and out of our booths to measure success, when we should also be focusing on another one of our greatest assets—our vendors.

Vendors are truly what makes a market work, and the variety of products they bring is only a small part of it. The craftsmanship and pride that many take when hawking their wares can draw people in from all over the state, especially if they are known by shoppers for their quality. This kind of rapport and familiarity brings in more shoppers than may be apparent, which brings up the question—how do we keep our vendors coming back?

Vendors come (and keep coming back) to those markets which are memorable for treating them well and give them a chance to succeed. Making the markets successful for them is only half the battle—you’ve got to make it fun. Your vendors can join in on events if you include them, and you could even offer discounts for the off season to encourage year- round profits. A membership card at your market for vendors which included showers, RV hook-ups, and other possible amenities can keep your retailers pampered. Often, the competition of markets forces us to forget that vendors can be family that keeps coming back, and with them, their loyal clientele. Something as simple as a loyalty card for returning vendors can help create that extra push for your last available booth, and make retailers look forward to coming back.

Markets thrive when vendors are happy, and BoothBooks can help. With such a variety of people bringing their products in, it can be difficult to make sure everyone has the same opportunity to thrive. By giving vendors an efficient and user-friendly resource to book their booths and see the amenities, pay their rent, and get a feel for the venue, it helps build trust in your market and lets them participate more in the process.

The next time you’re wondering what you can do to make your vendors more excited to reserve a booth at your market, think about what you love about it. Do you have great events that keep things from getting bland? Is your market community open and friendly? Do you have brag worthy amenities for the vendors that keep coming back? Share these things with your retailers, and they will not only love your market, but will be loyal for years to come.

Be sure to check back regularly for more great market tips!

BoothBooks creates best-in-class market management software. Easily handleing payment history, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Market Tip #98: Use Special Events to Increase Visitors

Whether its because you’ve hit that off-season slump, or you’ve lost your “new market” appeal, seeing your customer numbers slip is the last thing you want. In a world where people judge businesses off of word of mouth and Yelp reviews, we need to keep our customers coming back.  Whatever the case, you need something to boost those numbers, and spicing up your market with different events can be a great technique.

Events are  a great way to draw people in. They can be anything, and are super easy to promote. These events keep your market from turning into a forgettable venue, and can be as simple as bringing in local food trucks, or as extravagant as a themed market weekend.

While these events can mean large crowds and big bucks for your market and booths, it also helps create a community experience. Bringing in local bands can be a great way to show your support for not only them, but for your city and local arts as well. Something as simple as asking the local high school marching band to come play at your market will foster a sense of community and grow your clientele.

Why not have a local produce weekend dedicated to the family farms that people pass on their way to work everyday? You can help create a sense of unity in your market, and keep people coming back for the quality products they’ve grown to love.

Any event will give you something to differentiate yourself from any other markets near by.  People will take note and stop in to support your market, and that added traffic will mean happy vendors. They will experience larger crowds, and higher sales.   

As your market grows and sees more foot traffic, your vendors will be more willing to pay a more competitive rate, increasing your overall profits. By using  market management software like BoothBooks, it’s simple to adjust booth rates based on your events, and to give vendors a more efficient way to work with you. That means vendors earn more, and you still see increased revenue as your market thrives.

The next time you think that your market is not meeting its full potential, think again. You may just need that little extra boost, and BoothBooks is here to help.

Be sure to check back regularly for more great market tips!

BoothBooks creates best-in-class market management software. Easily handleing payment history, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.