When the average shopper wanders around the farmers market, it would be harder not to find someone selling tomatoes. The same could be said for carrots, lettuce, and other ubiquitous foods. Some vendors may corner the market on specialty produce like kiwano, but most vendors out there simply don’t have the means to stock them. So if everyone has the same produce, how do you convince shoppers to choose you, over your competition?
The answer? Sparklers!!
Ok. So maybe not sparklers. But the premise is the same. You need something to draw the attention of your potential customers. Whether that is by sight, sound, or smell.
Lauren Arcuri provides a great starting point for some specialty value-added products that you can grow on a small farm. This is a great way to stand out from the rest. Stuff can easily catch a consumers eye when it is different than all the others. If you’ve got 6 others selling potatoes, why not try selling fingerling potatoes instead? They are tiny, adorable, and delicious! People may be unfamiliar with them, drawing them in for a closer look.
Samples are also a smart way to entice people. They find out first hand how juicy those tomatoes are or how sweet that local honey is. Its hard to pass up! What’s more, it’s a lot harder to walk over to your competitor and buy the same product when they just tasted it from your stand!
One reason someone may not pick up some of your fresh fruits and veg is they don’t exactly know what they can do with it. “Why do I need this giant thing of ginger?? What could I even cook with that?” Source some great recipes, or come up with your own that allow people to be inspired!
If they see something that looks great, and you can give them a recipe on how to make it, why wouldn’t they buy from you? Even better, allow them to taste it! You could bake a fantastic sugar-free banana bread with that honey. Or mini cupcakes with strawberry rhubarb icing liberally applied to the top. These can be easily prepped ahead of time, and combined with recipes, are quite hard to pass up.
Alternatively, why prep things ahead of time? You can do live cooking demos at your stand. Either yourself, or have a chef join you for the day. Sauté up some fresh asparagus that will allow people to smell from a block away! That combined with the sizzling of the fry pan, and the visual of tossing them in the air are clear ways to draw in a crowd. Hopefully, when they walk away from your booth, they walk away with a recipe, and a handful of asparagus in tow.
All of these can clearly differentiate you from your fellow vendors. Allowing people to get the full experience of what you’re offering and giving yourself a solid competitive advantage.
If all else fails, pick up some sparklers!
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