Best Products to Sell at Flea Markets & Swap Meets

Flea market and swap meets are really getting rolling as we head into the spring and summer months. In the past, we took a look at some of the best selling produce for farmers markets, but today we will explore the best items to bring in the shoppers for flea markets.

Clothing

Not just any clothing mind you. There are a few different ones that sell better than others. People won’t likely be buying pants, underwear, or socks at a flea market. They will however go for things like specialty sports footwear and t-shirts. Shoes for running, tanning, soccer, or year-round sporty-styles will sell very well. And T-shirts are easy to buy in bulk, and can change with the fashion trends. Price them right, and you will move them fast.

Toys

Parents are always on the lookout for affordable toys. I don’t mean just.. used toys either, but inexpensive or lesser known brands. Even non-parents probably know someone with children and could use a birthday or Christmas present. You can also go with seasonal toys like squirt guns. When its hot, its an easy way for a parent to keep their kids busy!

Baseball Hats

The trick with baseball hats is being able to find the popular styles. You don’t want to be stuck with a bunch of old looking hats. But once you find a good wholesaler, you can easily sell these year round. You can even try getting some local or touristy ones made that may sell well depending on your area!

Records

Have you heard?! Records are hip again! Jump on the bandwagon with a collection of older classic vinyl, as well as some of the new bands that are all releasing physical records as well.

Movies

Ok, so please make sure you find a reputable wholesaler before selling movies because you don’t want to be peddling illegal knockoffs. But once you find where to buy them in bulk, old hit movies sell great for that nostalgia generation. Movies from when they were kids they want their kids to experience, or just movies from a few years ago they missed or just want to see again are very popular.

Posters & Specialty Prints

This is an easy one. Tap into whats going on in pop culture and sell posters, or prints of them. Obviously you want to align the subjects of your prints with the audience at your particular market. If you tend to have a lot of older guys, maybe have posters and photo prints of some classic rock bands.

Produce

Everyone loves fresh produce. Its something easy they can grab to make dinner with or lunches for the week. It could even save them a trip to the grocery store! For the best varieties, check our previous post.

Wrap It Up!

Now that you know what to sell, go acquire some products and get selling! Markets can be a great hobby, or side-business for you or your family. Happy selling!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Why Your Market Should Use Social Media

Lets chat about social media. There are endless articles focusing on why small-medium businesses should use social media, but does all of that apply to markets? Whether you run a farmers market, craft show, flea market, or swap meet, lets take a look at the top reasons YOU should be using social media to improve your business.

Vendors Support

Vendors are what drive customers to your market. You want outstanding vendors selling original artwork, the freshest produce, or the largest collection of vintage toys your shoppers have seen. We focus a lot of time on getting customers to come, but equal time should be spent on vendors. They are the ones who are paying to be there.
Using social media, you can drum up vendor support. You can get your market out there, for more vendors to see. If they see you are actively engaged in reaching new customers, they will be more likely to want to exhibit at your market.
On top of that, once you have a audience, you can use that audience to feature different vendors. Get vendors to agree to longer rentals in turn for promoting them on your social accounts. It doesn’t really cost you anything, but can be a benefit to them, and in turn, you. A little good will can go a long way.

More Customers

You already have an existing user base of shoppers who regularly visit your market. You don’t need to advertise at all to those people, as they should already be coming back. Using social media you can reach a new audience. If you are a farmers market and someone near you searches for fresh produce, your Facebook should come up. If you are a flea market and someone searches for vintage records, they should see you posting about that related content on Twitter.
Use content marketing across all these platforms to bring those keywords frequently into your feeds. Then when people search for those words and they are near your market, your content will start to rise to the top. Hashtags away!
Bonus tip! You can leverage your existing shopper and vendor customer base to help post on social. Ask them to post their finds which lets them have a sense of accomplishment, and advertises cool or delicious things real people were able to purchase at your market. Instagram is a great place to feature some of this stuff!

Promote Events

Events are a great way to bring an upswell of guests in a business that operates regularly. People may take breaks in coming to visit, but if you have regular events going on like live music, themes, or pet days, it gives them new reasons to get back in there, and hopefully buying from your vendors. If you just post on your website, you’d be taking a passive approach. People wouldn’t know unless they check out your site. If you try to take a more active approach by sending emails, it now requires you to get as many shoppers emails as possible to put onto an email list, then you need a campaign manger to send out all these emails.
Instead, try social media. Facebook has great tools for promoting events. You can even run ads with them! The idea here is that it is way cheaper to post to social media than send out an email campaign. It is also much easier to get people to follow you on social media than it is to get them to hand over a personal email address. This way you are still taking an active approach, but you are doing it for less, and getting a better response.

Affordable

Social media is really cheap and easy to get started with. There will be inevitable down time for employees, so have them update frequently throughout business days. They can even do it from their phone while they are walking the market. While they are out and about, it gives the great opportunities to see what is happening and capture some great pictures for twitter, Facebook, or instragram. The more stuff you share form your market, the more people may respond to it.
You can also sign up for things like Buffer, Hootsuite, and others for free to help manage social media channels. You shouldn’t have to pick and choose just Facebook, Twitter, Snapchat, Instagram, Pinterest, etc. You should be able to hit them all! Plus they have roles which allow you to see which employee is posting what.
Ads are also much more affordable and targetable on social than on larger platforms like google+. Share a post about an upcoming event for just a few dollars a day and you can get many new impressions.

Updates

If you want to update your customers on specific hours, those aforementioned events, or other applications to your business, you need an easy way to do so. If you try to do it through your website, you will a) need a website, and b) have one that is quickly and easily able to update.
Instead of investing all that time, money, and effort into a website, you can start our by using your social channel for these things. They are dead easy to update, even from your phone! Plus, people will check them more regularly than your website. Once your market grows, you can add a website too!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

5 Ways to Make Money at a Farmers Market

Spring is here! That means farmers markets are popping up all across the country, and with them, the chance to make some extra money. There are many different ways to capitalize on farmers and other outdoor markets so we will just take a look at the top 4 ways.

Sell Great Produce

Ok so this is probably an easy one. I mean… that is the main thing people go to a farmers market for. Fruits and veggies! It does pay however, to differentiate yourself and offer up different ones people don’t always see, as well as making sure to pick the ones that can most lucrative. Since everyone sells lettuce, tomatoes, and potatoes, why not sell a specialty variety? Think fingerling potatoes or cherry tomatoes. Here is a list of great alternative crops that might be useful. That aside, we’ve already covered the best produce to sell, so we will leave you to check out that post for more details.

Bees!

Honey is a great produce to sell at farmers markets. Everyone loves fresh honey and there is some serious change to be made here. While it is a LOT of work, beekeepers can make $40-60k a year depending on their location.

Plus, you don’t have to sell just fresh honey. There are so many honey based products out there. You could have fresh baked goods (honey banana bread!), honey cough syrup, lip balm, or herbal honey mix-ins for tea. Now you really set yourself apart!

Jams & Jellies

You can sell fruit, but people will only pay so much for fresh fruit. With a little bit of extra effort, you can take that fruit and turn it into jam, jelly, marmalades, or spreads. These can garner a much higher price tag, plus if you do a “recycling program” where you have customers return your jars for a discount, you can save some additional money!

IMG_9508

Baked Goods

Why stop at jams and jellies? Or maybe to accompany them! If you like to bake or cook, why not actually make things to sell? Some fresh loaves of bread! Scrumptious desserts! Whatever you are great at, make it! Again it is just a little bit of extra effort that can increase your margins quickly!

Crafts or Used Goods

Now this can depend on the market, but why stop at food or food products? You could sell vintage cookware like cookie cutters, aprons, trays, etc that you can source from flea markets or online.

You could also make pot holders, bag holders, or other simple crafts that can be easy add-on items or gifts. You will find much less competition for these items as well. There are 10 people selling carrots but only one selling kiss the cook crocheted pot holders!

Good Luck!

Here is the last tip – get out there and sale! You can count that tip as a freebie, but it could be the most important! If you aren’t out there, you won’t be selling. So take our list of tips, put your best foot forward, and go make an impression at your local market.

 

Best Produce to Sell at Farmers Markets

If you exhibit (or are looking to exhibit) at a local outdoor or farmers market, you may be wondering what are the best picks to sell. We’ve sourced around to get vendors recomendations for not only what sells the most, but what yields the most profit. Granted, this is definitely going to be location-specific. Some places have specialty fruit or produce that does better in their area, but here are some good staples to get you going.

Tomatoes

Yes. Tomatoes still top as probably the most purchased piece of produce from farmers markets – and for good reason! Grocery store tomatoes often can be poor tasting and grainy. The ones from farmers markets are super fresh, and have so much more flavor. Plus, there are just so many things you can do with them between sauces, salads, pizzas, etc. There is also a huge variety that you can use to help differentiate yourself. If you aren’t sure, cherry tomatoes are a popular option to get started.

Herbs

Herbs are a great money maker. They are widely utilized and taste so much fresher than the dried brethren most people default to. Genovese Basil is a very popular topping that doesn’t have that negative perception of some herbs. (We are looking at you cilantro!) They also go for a bit higher of a price than most produce though they require similar amounts of work, and take up less space.

Potatoes

Who doesn’t love tomatose?! They are a cheap, bulk, utility ingredient. They come in many different varieties like russet, redskin, and fingerling (my favorite!) as well as different colors. You can go with plain potatoes, but picking one of the other variants may give you an edge that lets you stand out, and charge a bit more.

Carrots

Carrots are another popular item because they are one of the most popular vegetables. They are great for kids and adults alike. Plus, they can be eaten as is, chopped into sticks, or cooked with dinner.

Lettuce

Lettuce, like tomatoes, is much better fresh from a farmers market than the grocery store. With the current health trends, salads, and exotic lettucies are all the rage. Hop on the bandwagon with some different varieties to set your stand apart.

Flowers

Sure, they don’t really count as produce, but they are so similar! Grow alongside vegetables to give yourself a non-edible option to sell. They are always great to have aroud to make your booth look good, and are somethign people tend to buy on impulse when they see them in person. Offer more intricate arrangements for higher prices as well.

All of these are proven sellers that sell in quantity, and can earn you the most money. Try these with a mix of local favorites to make your stand the cream of the crop at your local market.

Market Success Stories: Pipcorn

Pipcorn, a name made popular from its appearance on the TV show Shark Tank, has taken the healthy food market by storm. Using a special husk-less piece of corn, when popped it makes a smaller, tasty version of popcorn. But did you know, this grocery store juggernaught started from a simple New York outdoor food market?

Welcome to Market Success Stories. An individual look at a successful company or entrepreneur that started from a simple market and made it big. 

Pipcorn market stand
Source: http://bit.ly/2pPsDRO

Pipcorn was started from the brother and sister team of Jen and Jeff Martin. A farmer gave Jen some special corn that he grew, and she asked Jeff to try and make popcorn out of it. He did and they tasted a great new type of popcorn that has a special super thin hull that won’t get stuck in your teeth, and is about half the size of regular popcorn pieces.

Soon after they started packaging and selling the first product of Pipsnacks, Pipcorn at a local outdoor food market in New York. This was a great place to get exposure for their produce and have many new people try it. Turns out that was a great choice and helped them get to where they are today.

Not long after launching, they appear on Shark Tank, seeking $200,000 for 20%. Barbara and Robert both gave them offers, but her close proximity to their office and her experience with food helped seal the deal as their ideal partner.

Since their early days appearing in farmers markets, they’ve been named one of Oprah’s favorite things twice, revisited on Shark Tank, gotten into numerous brick and mortar stores, as well as selling strongly online.

In fact, by embracing technology, they have been able to increase their operations nationally, and hugely increased their online sales both on their website, as well as Amazon.

Pipcorn is just another example of a company that got their start from a simple farmers or flea market. What started with some random corn kernels, took 2 years to be the Pipcorn people now know and love.

How to Make Vendors Happy and Keep Them Coming Back

Vendors are the lifeblood of any market. Whether a flea market, farmers market, or swap meet. They keep you in business, and shoppers coming back week after week (or month after month). So one of the most important things you can do to keep your market running smoothly, is to take care of those vendors. Here are three ways to keep vendors happy, ensuring they keep coming back.

Keep Vendors Engaged

A lot of times we focus on how to make things easy for shoppers. But we need to spend time on the vendors as well. They are your customers! So think of ways to keep them engaged and happy.

You could try a vendor loyalty program. Where the more frequently they exhibit at your market, the different benefits they accrue. It could be as simple as food at the food court, though feel free to have fun with it. Maybe discounts on rent, or entered into regular drawings for prizes.

Using a tool like BoothBooks can help by seamlessly tracking who rented a booth that month, and how many times. If you are awarding a “cash” prize as a form of account credit, that can be handled as well which encourages them to stay with you in order to redeem it.

In the end, rewarding vendors for staying loyal to your market keeps them happy and coming back time after time.

Make Things Easy

Why make things overly complicated? Especially for vendors who constantly return, it doesn’t need to be a drawn out process. BoothBooks keeps a running history of each vendor, and with saved payment info, you can make the checkout process a breeze.

Its important to make things easy for new vendors as well. That first impression will help shape the opinion of your market and you want it to be a good one. If they require something specific like electricity or a covered booth, you want to make finding any acceptable booth locations or dates quick and easy. The easier it is to rent a booth, the more likely they will be willing to do so in the future.

Give them Options

Instead of just a carte blanche option of a flat fee for every booth, make pricing more dynamic and have vendors more engaged in choosing the perfect booth for them. BoothBooks offers a powerful rules engine that allows each booth to have a flat rate, but certain attributes will affect the price higher or lower.

This gives vendors more choices. If they want the bare minimum, you have now a cheaper option for them. But if they want that covered, corner booth by the food court that includes electricity, each of those attributes can increase the cost. That helps out vendors, but also can increase your bottom line.

You also want to offer options for payments and checkouts. Whether check, cash, or card, It is more accommodating to potential lessees, but you need to be able to track that intake clearly and report on it in the future.

Making the checkout process quick is also key. It allows you to process more transactions and lower wait times (which keeps vendors happy). You can even look at allowing vendors to check themselves out. An online vendor portal that allows them to choose the booth of their dreams from home makes it easier and thus increases the likelihood of getting them into your market.

Roundup

They key to a great market, is great vendors. Giving them options, making exhibiting easier, and rewarding them for coming back can help grow your vendor base, and in turn, your market.

4 Tips to Help Flea Markets Embrace Technology

Utilize technology to get the most out of your market.

boothbooks-user
Flea Markets, while not alone in their intricacies, are still very much like other businesses. Large and small. Yet, many swap meet proprietors shun standards in technology that they really shouldn’t.
Technology has become an essential part of all businesses and it is important to break through the swell of companies fighting for your attention. So lets go back to basics and take a look at four tips every business should be aware of when considering technology.

1) Mobile is Important

It is crucial not to underestimate this tip. These days mobile is king and you have to be sure your business is ready to handle that. I don’t mean you need to rush out and have a mobile app created especially for your market, but there are easy and cheap ways to cater to todays consumer.
For instance, your website (you have a website, right?) should be responsive. That means it adjusts automatically based on the device people have. That way it fits on small phones, big phones, tablets, or computers. If you don’t have a mobile friendly site, users can’t access the information they need which can lead to frustration, the inability find your market, and a negative perception of your brand.
This isn’t a huge endeavor as a lot of the web design companies like GoDaddy, WIX, and others all now support responsive designs right out of the gate and are quite affordable.
With a mobile-optimized site your customers can find your market higher in search rankings, find operating hours and vendor information quickly and easily, or get directions. Alongside your website, take a look at your social media accounts, your Google Maps listing, and Yelp page.  These are crucial to improve your web presence.

2) Know your Data

Analytics are imperative and can help you really understand your flea market. You can get as fancy and sophisticated as you’d like. Want to know how many visitors you have each operating day? How many vendors you have? Which days are bringing in the most revenue? Which food items and your concessions are proving to be most popular? All can be tracked and reported on to help you make informed decisions and run your business more efficiently. Its important when looking at your software it isn’t just about functionality, but what data, insights, or reports you can glean from the system.

3) You don’t have to Break the Bank, but don’t be Cheap

It may be appealing to cheap out on technology, but in the long run, it isn’t worth it. Technology can really drive your flea market. Not just from the consumer side (where they can learn about your market, find hours, reviews, and directions), but from the vendor side as well. You are trying to attract two different groups of people and you want to remove any frustration for either of them.
For instance, without technology, when a vendor would like to reserve a booth for the weekend, it requires an employee to find available booths on those specific days, adjust the cost based on location and amenities, have the proper paperwork and contracts signed, all of which is cumbersome, time consuming, and error-prone. In today’s world, reservations can be made in advance online. Reducing mistakes, decreasing signup time, and freeing your employees to focus on other pressing matters.
If you choose cheap tech, that process won’t be smooth. Customers or vendors will be met with errors, long loading times, and often can cause more frustration than they are alleviating. Some good software, an iPad, and a few apps can be affordable and change the way you do business.

4) Its a Bird! Its a Plane! Its the Cloud!

Do you keep your data stored locally? Do you have a recent backup? Do you have an offsite backup? Data storage can be one of the most expensive and important parts of your markets tech arsenal. You need more than just an external hard drive, you need multiple backups on an offsite in case the worst should happen.
There is s bevy of information you should be retaining like transaction history, agreements/contracts, orders, and vendor rental history. An ideal solution would keep these all together, encrypted, and backed up.
Cloud solutions like BoothBooks help make that process easier, and more secure. All data is securely encrypted over SSL and backed up regularly. Ensuring if your hardware ever fails, the only thing you need to be back up and running is your closest web browser.

Get Going!

Embracing this list of technology basics for your flea market or swap meet can really modernize your business. Shoppers have a better experience, vendors have more customers and a speedier registration process, you are protecting your customers and vendors data, and you have new data insights to make informed decisions to help run your business. Combined, you will have a flourishing market and increasing profits while not having to break the bank.
BoothBooks is an affordable way to get started with technology. A clean and easy to use interface works across a variety of platforms like computers, tablets, and phones. Sign up to learn more and get started for free to see how easy you can integrate cutting edge technology into your flea market.