BoothBooks Vendor Tip #25: Payment Methods

There is no denying that now more than ever, technology guides the way we do things. In our world, we rely on it to get us through our daily life. For many of us, we have transitioned away from the almighty dollar and gone to the (hopefully) mightier debit card. Even something as simple as our morning bagel is now a technological experience. As vendors, it is important to stay up to date on the easiest ways to buy, and while it may seem like cash is the simplest way to go, you could be putting your business at risk by clinging to that cash register.

Thankfully, there are solutions, and as the technology grows, those options are easier to obtain. Debit and credit cards have changed the way we pay, but companies like Square and PayPal allow you to stay ahead of that change, by allowing vendors with a smartphone to accept payments via mobile card readers. This keeps your business from missing out on those last-minute sales when everyone has emptied their cash reserves after a long market weekend.

Even without cards, there are other purchasing options available to customers. Apple Pay is a great new way to allow businesses to accept a payment from an attached bank account. Customers can sync their Apple Watch or iPhone with their accounts, making purchasing even simpler. But what about our non- Apple customers? Programs like Venmo and CashApp let you send money directly between phones, and it is simple as a retailer to accept payments from customers, at no cost to you.

Although there are many non-cash options, we can’t forget about our green friends. After all, cash is king, and it feels good to walk away from a busy market with spendable profit. However, we must keep in mind that carrying large amounts of money can be risky, so it’s good to practice caution. Never keep more than $20 bills in your register, and try to only keep what you need to make change. Also, it’s recommended that vendors keep a sturdy safe or lockbox, preferably out of site, like in a camper or car, with the doors locked. No one wants to walk away from a day of sales with less than what they started with, so be vigilant.

No matter how customers choose to pay, it’s up to vendors to stay ahead of the ever-growing technology. Utilizing the resources that are available, retailers can keep up to date on mobile card readers, payment apps, and even Google for those newest fire-proof lock boxes.

Be sure to check back regularly for more great market tips!

BoothBooks creates best-in-class market management software. Easily handling payment history, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

How to Get Noticed Selling at Farmers Markets

When the average shopper wanders around the farmers market, it would be harder not to find someone selling tomatoes. The same could be said for carrots, lettuce, and other ubiquitous foods. Some vendors may corner the market on specialty produce like kiwano, but most vendors out there simply don’t have the means to stock them. So if everyone has the same produce, how do you convince shoppers to choose you, over your competition?

The answer? Sparklers!!

Ok. So maybe not sparklers. But the premise is the same. You need something to draw the attention of your potential customers. Whether that is by sight, sound, or smell.

Lauren Arcuri provides a great starting point for some specialty value-added products that you can grow on a small farm. This is a great way to stand out from the rest. Stuff can easily catch a consumers eye when it is different than all the others. If you’ve got 6 others selling potatoes, why not try selling fingerling potatoes instead? They are tiny, adorable, and delicious! People may be unfamiliar with them, drawing them in for a closer look.

Samples are also a smart way to entice people. They find out first hand how juicy those tomatoes are or how sweet that local honey is. Its hard to pass up! What’s more, it’s a lot harder to walk over to your competitor and buy the same product when they just tasted it from your stand!

One reason someone may not pick up some of your fresh fruits and veg is they don’t exactly know what they can do with it. “Why do I need this giant thing of ginger?? What could I even cook with that?” Source some great recipes, or come up with your own that allow people to be inspired!

If they see something that looks great, and you can give them a recipe on how to make it, why wouldn’t they buy from you? Even better, allow them to taste it! You could bake a fantastic sugar-free banana bread with that honey. Or mini cupcakes with strawberry rhubarb icing liberally applied to the top. These can be easily prepped ahead of time, and combined with recipes, are quite hard to pass up.

Alternatively, why prep things ahead of time? You can do live cooking demos at your stand. Either yourself, or have a chef join you for the day. Sauté up some fresh asparagus that will allow people to smell from a block away! That combined with the sizzling of the fry pan, and the visual of tossing them in the air are clear ways to draw in a crowd. Hopefully, when they walk away from your booth, they walk away with a recipe, and a handful of asparagus in tow.

All of these can clearly differentiate you from your fellow vendors. Allowing people to get the full experience of what you’re offering and giving yourself a solid competitive advantage.
If all else fails, pick up some sparklers!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Market Tip #214: Vendor Loyalty

No matter what their specialty may be, markets are an amazing place. The open venues, the community feel, and the mystery of what may be on those tables can always be counted on to keep customers coming back. But is that the only thing that matters? In the market business, so often we look only at foot traffic in and out of our booths to measure success, when we should also be focusing on another one of our greatest assets—our vendors.

Vendors are truly what makes a market work, and the variety of products they bring is only a small part of it. The craftsmanship and pride that many take when hawking their wares can draw people in from all over the state, especially if they are known by shoppers for their quality. This kind of rapport and familiarity brings in more shoppers than may be apparent, which brings up the question—how do we keep our vendors coming back?

Vendors come (and keep coming back) to those markets which are memorable for treating them well and give them a chance to succeed. Making the markets successful for them is only half the battle—you’ve got to make it fun. Your vendors can join in on events if you include them, and you could even offer discounts for the off season to encourage year- round profits. A membership card at your market for vendors which included showers, RV hook-ups, and other possible amenities can keep your retailers pampered. Often, the competition of markets forces us to forget that vendors can be family that keeps coming back, and with them, their loyal clientele. Something as simple as a loyalty card for returning vendors can help create that extra push for your last available booth, and make retailers look forward to coming back.

Markets thrive when vendors are happy, and BoothBooks can help. With such a variety of people bringing their products in, it can be difficult to make sure everyone has the same opportunity to thrive. By giving vendors an efficient and user-friendly resource to book their booths and see the amenities, pay their rent, and get a feel for the venue, it helps build trust in your market and lets them participate more in the process.

The next time you’re wondering what you can do to make your vendors more excited to reserve a booth at your market, think about what you love about it. Do you have great events that keep things from getting bland? Is your market community open and friendly? Do you have brag worthy amenities for the vendors that keep coming back? Share these things with your retailers, and they will not only love your market, but will be loyal for years to come.

Be sure to check back regularly for more great market tips!

BoothBooks creates best-in-class market management software. Easily handleing payment history, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Why Your Market Should Use Social Media

Lets chat about social media. There are endless articles focusing on why small-medium businesses should use social media, but does all of that apply to markets? Whether you run a farmers market, craft show, flea market, or swap meet, lets take a look at the top reasons YOU should be using social media to improve your business.

Vendors Support

Vendors are what drive customers to your market. You want outstanding vendors selling original artwork, the freshest produce, or the largest collection of vintage toys your shoppers have seen. We focus a lot of time on getting customers to come, but equal time should be spent on vendors. They are the ones who are paying to be there.
Using social media, you can drum up vendor support. You can get your market out there, for more vendors to see. If they see you are actively engaged in reaching new customers, they will be more likely to want to exhibit at your market.
On top of that, once you have a audience, you can use that audience to feature different vendors. Get vendors to agree to longer rentals in turn for promoting them on your social accounts. It doesn’t really cost you anything, but can be a benefit to them, and in turn, you. A little good will can go a long way.

More Customers

You already have an existing user base of shoppers who regularly visit your market. You don’t need to advertise at all to those people, as they should already be coming back. Using social media you can reach a new audience. If you are a farmers market and someone near you searches for fresh produce, your Facebook should come up. If you are a flea market and someone searches for vintage records, they should see you posting about that related content on Twitter.
Use content marketing across all these platforms to bring those keywords frequently into your feeds. Then when people search for those words and they are near your market, your content will start to rise to the top. Hashtags away!
Bonus tip! You can leverage your existing shopper and vendor customer base to help post on social. Ask them to post their finds which lets them have a sense of accomplishment, and advertises cool or delicious things real people were able to purchase at your market. Instagram is a great place to feature some of this stuff!

Promote Events

Events are a great way to bring an upswell of guests in a business that operates regularly. People may take breaks in coming to visit, but if you have regular events going on like live music, themes, or pet days, it gives them new reasons to get back in there, and hopefully buying from your vendors. If you just post on your website, you’d be taking a passive approach. People wouldn’t know unless they check out your site. If you try to take a more active approach by sending emails, it now requires you to get as many shoppers emails as possible to put onto an email list, then you need a campaign manger to send out all these emails.
Instead, try social media. Facebook has great tools for promoting events. You can even run ads with them! The idea here is that it is way cheaper to post to social media than send out an email campaign. It is also much easier to get people to follow you on social media than it is to get them to hand over a personal email address. This way you are still taking an active approach, but you are doing it for less, and getting a better response.

Affordable

Social media is really cheap and easy to get started with. There will be inevitable down time for employees, so have them update frequently throughout business days. They can even do it from their phone while they are walking the market. While they are out and about, it gives the great opportunities to see what is happening and capture some great pictures for twitter, Facebook, or instragram. The more stuff you share form your market, the more people may respond to it.
You can also sign up for things like Buffer, Hootsuite, and others for free to help manage social media channels. You shouldn’t have to pick and choose just Facebook, Twitter, Snapchat, Instagram, Pinterest, etc. You should be able to hit them all! Plus they have roles which allow you to see which employee is posting what.
Ads are also much more affordable and targetable on social than on larger platforms like google+. Share a post about an upcoming event for just a few dollars a day and you can get many new impressions.

Updates

If you want to update your customers on specific hours, those aforementioned events, or other applications to your business, you need an easy way to do so. If you try to do it through your website, you will a) need a website, and b) have one that is quickly and easily able to update.
Instead of investing all that time, money, and effort into a website, you can start our by using your social channel for these things. They are dead easy to update, even from your phone! Plus, people will check them more regularly than your website. Once your market grows, you can add a website too!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

5 Ways to Make Money at a Farmers Market

Spring is here! That means farmers markets are popping up all across the country, and with them, the chance to make some extra money. There are many different ways to capitalize on farmers and other outdoor markets so we will just take a look at the top 4 ways.

Sell Great Produce

Ok so this is probably an easy one. I mean… that is the main thing people go to a farmers market for. Fruits and veggies! It does pay however, to differentiate yourself and offer up different ones people don’t always see, as well as making sure to pick the ones that can most lucrative. Since everyone sells lettuce, tomatoes, and potatoes, why not sell a specialty variety? Think fingerling potatoes or cherry tomatoes. Here is a list of great alternative crops that might be useful. That aside, we’ve already covered the best produce to sell, so we will leave you to check out that post for more details.

Bees!

Honey is a great produce to sell at farmers markets. Everyone loves fresh honey and there is some serious change to be made here. While it is a LOT of work, beekeepers can make $40-60k a year depending on their location.

Plus, you don’t have to sell just fresh honey. There are so many honey based products out there. You could have fresh baked goods (honey banana bread!), honey cough syrup, lip balm, or herbal honey mix-ins for tea. Now you really set yourself apart!

Jams & Jellies

You can sell fruit, but people will only pay so much for fresh fruit. With a little bit of extra effort, you can take that fruit and turn it into jam, jelly, marmalades, or spreads. These can garner a much higher price tag, plus if you do a “recycling program” where you have customers return your jars for a discount, you can save some additional money!

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Baked Goods

Why stop at jams and jellies? Or maybe to accompany them! If you like to bake or cook, why not actually make things to sell? Some fresh loaves of bread! Scrumptious desserts! Whatever you are great at, make it! Again it is just a little bit of extra effort that can increase your margins quickly!

Crafts or Used Goods

Now this can depend on the market, but why stop at food or food products? You could sell vintage cookware like cookie cutters, aprons, trays, etc that you can source from flea markets or online.

You could also make pot holders, bag holders, or other simple crafts that can be easy add-on items or gifts. You will find much less competition for these items as well. There are 10 people selling carrots but only one selling kiss the cook crocheted pot holders!

Good Luck!

Here is the last tip – get out there and sale! You can count that tip as a freebie, but it could be the most important! If you aren’t out there, you won’t be selling. So take our list of tips, put your best foot forward, and go make an impression at your local market.

 

Best Produce to Sell at Farmers Markets

If you exhibit (or are looking to exhibit) at a local outdoor or farmers market, you may be wondering what are the best picks to sell. We’ve sourced around to get vendors recomendations for not only what sells the most, but what yields the most profit. Granted, this is definitely going to be location-specific. Some places have specialty fruit or produce that does better in their area, but here are some good staples to get you going.

Tomatoes

Yes. Tomatoes still top as probably the most purchased piece of produce from farmers markets – and for good reason! Grocery store tomatoes often can be poor tasting and grainy. The ones from farmers markets are super fresh, and have so much more flavor. Plus, there are just so many things you can do with them between sauces, salads, pizzas, etc. There is also a huge variety that you can use to help differentiate yourself. If you aren’t sure, cherry tomatoes are a popular option to get started.

Herbs

Herbs are a great money maker. They are widely utilized and taste so much fresher than the dried brethren most people default to. Genovese Basil is a very popular topping that doesn’t have that negative perception of some herbs. (We are looking at you cilantro!) They also go for a bit higher of a price than most produce though they require similar amounts of work, and take up less space.

Potatoes

Who doesn’t love tomatose?! They are a cheap, bulk, utility ingredient. They come in many different varieties like russet, redskin, and fingerling (my favorite!) as well as different colors. You can go with plain potatoes, but picking one of the other variants may give you an edge that lets you stand out, and charge a bit more.

Carrots

Carrots are another popular item because they are one of the most popular vegetables. They are great for kids and adults alike. Plus, they can be eaten as is, chopped into sticks, or cooked with dinner.

Lettuce

Lettuce, like tomatoes, is much better fresh from a farmers market than the grocery store. With the current health trends, salads, and exotic lettucies are all the rage. Hop on the bandwagon with some different varieties to set your stand apart.

Flowers

Sure, they don’t really count as produce, but they are so similar! Grow alongside vegetables to give yourself a non-edible option to sell. They are always great to have aroud to make your booth look good, and are somethign people tend to buy on impulse when they see them in person. Offer more intricate arrangements for higher prices as well.

All of these are proven sellers that sell in quantity, and can earn you the most money. Try these with a mix of local favorites to make your stand the cream of the crop at your local market.

How to Make Vendors Happy and Keep Them Coming Back

Vendors are the lifeblood of any market. Whether a flea market, farmers market, or swap meet. They keep you in business, and shoppers coming back week after week (or month after month). So one of the most important things you can do to keep your market running smoothly, is to take care of those vendors. Here are three ways to keep vendors happy, ensuring they keep coming back.

Keep Vendors Engaged

A lot of times we focus on how to make things easy for shoppers. But we need to spend time on the vendors as well. They are your customers! So think of ways to keep them engaged and happy.

You could try a vendor loyalty program. Where the more frequently they exhibit at your market, the different benefits they accrue. It could be as simple as food at the food court, though feel free to have fun with it. Maybe discounts on rent, or entered into regular drawings for prizes.

Using a tool like BoothBooks can help by seamlessly tracking who rented a booth that month, and how many times. If you are awarding a “cash” prize as a form of account credit, that can be handled as well which encourages them to stay with you in order to redeem it.

In the end, rewarding vendors for staying loyal to your market keeps them happy and coming back time after time.

Make Things Easy

Why make things overly complicated? Especially for vendors who constantly return, it doesn’t need to be a drawn out process. BoothBooks keeps a running history of each vendor, and with saved payment info, you can make the checkout process a breeze.

Its important to make things easy for new vendors as well. That first impression will help shape the opinion of your market and you want it to be a good one. If they require something specific like electricity or a covered booth, you want to make finding any acceptable booth locations or dates quick and easy. The easier it is to rent a booth, the more likely they will be willing to do so in the future.

Give them Options

Instead of just a carte blanche option of a flat fee for every booth, make pricing more dynamic and have vendors more engaged in choosing the perfect booth for them. BoothBooks offers a powerful rules engine that allows each booth to have a flat rate, but certain attributes will affect the price higher or lower.

This gives vendors more choices. If they want the bare minimum, you have now a cheaper option for them. But if they want that covered, corner booth by the food court that includes electricity, each of those attributes can increase the cost. That helps out vendors, but also can increase your bottom line.

You also want to offer options for payments and checkouts. Whether check, cash, or card, It is more accommodating to potential lessees, but you need to be able to track that intake clearly and report on it in the future.

Making the checkout process quick is also key. It allows you to process more transactions and lower wait times (which keeps vendors happy). You can even look at allowing vendors to check themselves out. An online vendor portal that allows them to choose the booth of their dreams from home makes it easier and thus increases the likelihood of getting them into your market.

Roundup

They key to a great market, is great vendors. Giving them options, making exhibiting easier, and rewarding them for coming back can help grow your vendor base, and in turn, your market.