Today, social media is crucial to nearly any business. It serves a multitude of purposes, and really should be up kept all year round.
Most modern fairs, festivals, and shows utilize social media to some extent. Especially as the event nears, their social channels spring to life, in an effort to drum up attendees.
While the time leading up to an event is inherently of the utmost important, leaving social vacant throughout the rest of the year is a missed opportunity.
There are many ways to take advantage of social media before, after, and during the show to ensure your show is a success.
Social media performs well in search results. Depending on how active your page is, it may even show above your primary website, especially city sponsored events. City sponsored events often live as a sub-site of the primary city’s website, which are not as visited as Facebook or Twitter.
That means it is vital to keep all of your time, date, and location information accurate on social. If they find you on Facebook before your website, and Facebook doesn’t have all the proper event info, it can be difficult for attendees to plan their visit.
To go along with the all the other relative event info, ticket purchasing, or attendance info is necessary. Aside from time, date, and location, how to attendance is the most crucial thing for visitors.
You need to be able to let them know if they need a ticket, how much, and where they can get it.
Some social media, like Twitter, has limited room for all this information. Be sure to point them to the correct website where they can learn more, as well as frequently share it in your Twitter feed.
Useful tip – Twitter allows you to pin tweets to the top of your feed. Utilize this to pin a tweet containing all revenant event info. Attaching a poster image with lots of information is also a good idea.
Vendors can travel significant distances to attend your show. It is often quite a financial investment for them to exhibit. Even smaller, local vendors take time effort to be there.
To help show your thanks to those vendors, as well as to garner some excitement before the show, it’s great to share any attending vendors on social media. You can even have a “mini interview” with them and share some Q & A’s with your followers. This is a great way to keep people engaged.
You can start registering vendors a year ahead of time, so this is great content to share throughout the year.
If your event is big enough, this is something you can opt to up-sell to your vendors as well. For an extra fee, you can give a spotlight on your well-followed social accounts.
Alternatively, you can use this as an added bonus to entice prospective vendors. Snagging up talented artists or exhibitors can be difficult, so if you can promise a certain amount of social exposure, that could be a tipping point in signing a vendor.
Similarly to promoting vendors, if you are going to have live bands or musicians, this a great way to spur some interest. You can link to their past performances, and tag them in any posts. You can utilize their followers to help promote your event.
During the Show
During your event, there are many things you can do. Your audience is now not just perspective attendees, but people who are already at your event. By catering to this audience, they will already be following you for next year, and increase the return rate for your guests.
Share photos from fun things happening each day. Use the schedule to promote upcoming events or performances. Announce winners of any special contests you are running. Anything that would be useful if it was you attending.
Wrapping it up
Social media is more than just for friends to share photos and their every thought. It is a useful tool for businesses and shows to promote themselves, supply a host of useful information, and engage their audience.
Keeping up your social presence year round is taking advantage of a cheap, accessible service that any event, small or large can utilize.
Share your best tips on using social media, below in the comments!
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