Market Tip #214: Vendor Loyalty

No matter what their specialty may be, markets are an amazing place. The open venues, the community feel, and the mystery of what may be on those tables can always be counted on to keep customers coming back. But is that the only thing that matters? In the market business, so often we look only at foot traffic in and out of our booths to measure success, when we should also be focusing on another one of our greatest assets—our vendors.

Vendors are truly what makes a market work, and the variety of products they bring is only a small part of it. The craftsmanship and pride that many take when hawking their wares can draw people in from all over the state, especially if they are known by shoppers for their quality. This kind of rapport and familiarity brings in more shoppers than may be apparent, which brings up the question—how do we keep our vendors coming back?

Vendors come (and keep coming back) to those markets which are memorable for treating them well and give them a chance to succeed. Making the markets successful for them is only half the battle—you’ve got to make it fun. Your vendors can join in on events if you include them, and you could even offer discounts for the off season to encourage year- round profits. A membership card at your market for vendors which included showers, RV hook-ups, and other possible amenities can keep your retailers pampered. Often, the competition of markets forces us to forget that vendors can be family that keeps coming back, and with them, their loyal clientele. Something as simple as a loyalty card for returning vendors can help create that extra push for your last available booth, and make retailers look forward to coming back.

Markets thrive when vendors are happy, and BoothBooks can help. With such a variety of people bringing their products in, it can be difficult to make sure everyone has the same opportunity to thrive. By giving vendors an efficient and user-friendly resource to book their booths and see the amenities, pay their rent, and get a feel for the venue, it helps build trust in your market and lets them participate more in the process.

The next time you’re wondering what you can do to make your vendors more excited to reserve a booth at your market, think about what you love about it. Do you have great events that keep things from getting bland? Is your market community open and friendly? Do you have brag worthy amenities for the vendors that keep coming back? Share these things with your retailers, and they will not only love your market, but will be loyal for years to come.

Be sure to check back regularly for more great market tips!

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