Market Success Stories: Utz

Did you know that Utz is the largest privately owned snack company in America? Yes, the company selling cheese balls by the barrel is held in independent hands, and is determined to stay that way. Utz is a classic, all-American success story that continues to this day. And it all started in a small home, in Hannover, Pennsylvania.

Utz started in 1921 as the “Hanover Home Brand Potato Chips” with nothing more than a $300 investment and some hard work. Each batch of potatoes chips was cooked by hand by Salie Utz. Salie could only produce about 50 pounds of chips per hour, using hand operated equipment. Her husband William would then take those chips, and sell them locally at farmers markets and “mom and pop shops” in the Hanover/Baltimore area.

Utz girl next to the company name.

Word of mouth helped them expand, and just a few years later in 1930, they built the first section of the first Utz plant, an extension on the rear of their home. By 1938, a new plant was built on the very same spot with professional equipment, churning out 300 lbs per hour of their widely popular chips.

1948 held a post-war boom that allowed them to build a new production facility, on 10 acres of land. They never looked back and have been growing ever since. To this day, it is still a privately owned company, currently in the hands of Michael Rice, the grandson of Salie and William Utz.

Utz is popular nationwide, and manufactures1,000,000 lbs of chips and 900,000 lbs of pretzels, each and every week.  It employs over 2,500 people across the country. Even renown businessman Warren Buffet is a fan, but unlike See’s Candies and Dairy Queen, Utz is assuredly not for sale.

Utz is another great example of how hard work and perseverance can pay off. $300 dollars, a home kitchen, and local markets took this couple from obscurity, to the founders of a multi-million dollar operation.

Check out past market success stories! Like Pipcorn and Vegetabowls!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Market Success Stories: Vegetabowls

In past Market Success Stories, we’ve looked at well known figures like Pipcorn which reached national fame on Shark Tank. This time we will look a less well known artist, Melanie Mckenney. The creator of Vegetabowls.

Vegetabowls are gorgeous handmade bowls and plates that resemble fruits and veggies. What is now a full time business for her and her husband, started with simple trips to the farmers market.

She got the idea originally while teaching pottery in Boston when she used a cantaloupe to demo plaster mold making and slip casting. She then glazed it like a cantaloupe and when her husband saw it, he told her she should sell them, and call it Vegetabowls!

She soon sought out the best place to discover new fruits and vegetables to cast and found that location at the farmers market. In an interview with Etsy, Melanie described visiting the market. “It’s my favorite place to be inspired and get my creative gears going.” She goes on to talk about meeting all the local producers. “Being able to connect with the person who made a fruit or vegetable, and then taking it home and making something new from it—it just extends the creative process.”

Eventually, the market would also become where she would start selling her handmade creations – and the response was phenomenal. The support and customers from the market would allow her to start working on Vegetabowls full time, and eventually, her husband left grad school to put his time and effort into the business as well.

Now located in Buffalo, New York, Justin and Melanie operate a 2,000 square foot facility. Half of which is used for production and order fulfillment of their online store, the other half acting as a storefront for locals to come and create their own pottery.

In case you were wondering, the best selling piece, it’s a tie. Between the cantaloupe and watermelon. You can learn more about Vegetabowls and their business over at their online storefront.

Be sure to keep coming back for more market success stories, and if you have one of your own, be sure to share it below in the comments.

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

How to Get Noticed Selling at Farmers Markets

When the average shopper wanders around the farmers market, it would be harder not to find someone selling tomatoes. The same could be said for carrots, lettuce, and other ubiquitous foods. Some vendors may corner the market on specialty produce like kiwano, but most vendors out there simply don’t have the means to stock them. So if everyone has the same produce, how do you convince shoppers to choose you, over your competition?

The answer? Sparklers!!

Ok. So maybe not sparklers. But the premise is the same. You need something to draw the attention of your potential customers. Whether that is by sight, sound, or smell.

Lauren Arcuri provides a great starting point for some specialty value-added products that you can grow on a small farm. This is a great way to stand out from the rest. Stuff can easily catch a consumers eye when it is different than all the others. If you’ve got 6 others selling potatoes, why not try selling fingerling potatoes instead? They are tiny, adorable, and delicious! People may be unfamiliar with them, drawing them in for a closer look.

Samples are also a smart way to entice people. They find out first hand how juicy those tomatoes are or how sweet that local honey is. Its hard to pass up! What’s more, it’s a lot harder to walk over to your competitor and buy the same product when they just tasted it from your stand!

One reason someone may not pick up some of your fresh fruits and veg is they don’t exactly know what they can do with it. “Why do I need this giant thing of ginger?? What could I even cook with that?” Source some great recipes, or come up with your own that allow people to be inspired!

If they see something that looks great, and you can give them a recipe on how to make it, why wouldn’t they buy from you? Even better, allow them to taste it! You could bake a fantastic sugar-free banana bread with that honey. Or mini cupcakes with strawberry rhubarb icing liberally applied to the top. These can be easily prepped ahead of time, and combined with recipes, are quite hard to pass up.

Alternatively, why prep things ahead of time? You can do live cooking demos at your stand. Either yourself, or have a chef join you for the day. Sauté up some fresh asparagus that will allow people to smell from a block away! That combined with the sizzling of the fry pan, and the visual of tossing them in the air are clear ways to draw in a crowd. Hopefully, when they walk away from your booth, they walk away with a recipe, and a handful of asparagus in tow.

All of these can clearly differentiate you from your fellow vendors. Allowing people to get the full experience of what you’re offering and giving yourself a solid competitive advantage.
If all else fails, pick up some sparklers!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

6 Reasons to Visit Your Local Flea Market

You most likely don’t need another reason to visit your local flea market. There’s a whole host of them. We found 6 great reasons of why you should spend each weekend scouring the local swap meet for unique finds.

Community/local

Supporting your local community is one of those feel-good things anyone can do. Spending some time at markets is a great way to fulfill your sense of community, while still looking for great bargains.

Most vendors are your fellow townsfolk. Buying produce or odds and ends from them is going to help them out, as well as supporting the market as a whole.

Deals Galore

Like haggling? You will surely get your fill at the market! Vendors are almost always ready to barter on their wares. Score discounts for quantity, quality, or competing offers. With so much variability in the market, its easier than ever to score some quality discounts.

The Freshest Produce

As Chloe Biggs from Insider Monkey points out, flea markets are a great place to stock up on produce. If you’re interested in the freshest fruits and veggies, grocery stores or specialty stores can cost a pretty penny. Since a lot of vendors happen to grow their own, they are able to offer it at prices below what you’d find at your traditional retailer. Plus, its going to taste so much better!

Rare Finds

Shows like Pawn Stars and Storage Wars have given people the itch to go out and strike gold at pawn shops, garage sales, and storage lockers. Flea markets are a great place to score for rare finds too! Vanessa over at Mint Life put together a handy guide on how to be the ultimate “garage sale millionaire” so check it out to get started!

Meet New Friends

Some people hang out at bars. Others at the local park. Why not the flea market? Its got everything you need. Regulars, who come back week after week. Great food. And always the chance to find some great deals.

Come back to your local market a few times in a row and you could meet some great new friends that makes going to the flea market a much more social event.

Family Time

Markets are a great place to hang out as a family. Compared to tradition options like a movie or theme park, swap meets are super affordable, and have lots to explore. There will be new inventory available each and every week. Its also full of lessons like how to barter and the value of money.

Whatever your reason is, there is no bad one to pay a visit to your local flea market. Go explore, spend some time with your family, and discover the next lost work of great art.

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Market Tip #98: Use Special Events to Increase Visitors

Whether its because you’ve hit that off-season slump, or you’ve lost your “new market” appeal, seeing your customer numbers slip is the last thing you want. In a world where people judge businesses off of word of mouth and Yelp reviews, we need to keep our customers coming back.  Whatever the case, you need something to boost those numbers, and spicing up your market with different events can be a great technique.

Events are  a great way to draw people in. They can be anything, and are super easy to promote. These events keep your market from turning into a forgettable venue, and can be as simple as bringing in local food trucks, or as extravagant as a themed market weekend.

While these events can mean large crowds and big bucks for your market and booths, it also helps create a community experience. Bringing in local bands can be a great way to show your support for not only them, but for your city and local arts as well. Something as simple as asking the local high school marching band to come play at your market will foster a sense of community and grow your clientele.

Why not have a local produce weekend dedicated to the family farms that people pass on their way to work everyday? You can help create a sense of unity in your market, and keep people coming back for the quality products they’ve grown to love.

Any event will give you something to differentiate yourself from any other markets near by.  People will take note and stop in to support your market, and that added traffic will mean happy vendors. They will experience larger crowds, and higher sales.   

As your market grows and sees more foot traffic, your vendors will be more willing to pay a more competitive rate, increasing your overall profits. By using  market management software like BoothBooks, it’s simple to adjust booth rates based on your events, and to give vendors a more efficient way to work with you. That means vendors earn more, and you still see increased revenue as your market thrives.

The next time you think that your market is not meeting its full potential, think again. You may just need that little extra boost, and BoothBooks is here to help.

Be sure to check back regularly for more great market tips!

BoothBooks creates best-in-class market management software. Easily handleing payment history, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Best Products to Sell at Flea Markets & Swap Meets

Flea market and swap meets are really getting rolling as we head into the spring and summer months. In the past, we took a look at some of the best selling produce for farmers markets, but today we will explore the best items to bring in the shoppers for flea markets.

Clothing

Not just any clothing mind you. There are a few different ones that sell better than others. People won’t likely be buying pants, underwear, or socks at a flea market. They will however go for things like specialty sports footwear and t-shirts. Shoes for running, tanning, soccer, or year-round sporty-styles will sell very well. And T-shirts are easy to buy in bulk, and can change with the fashion trends. Price them right, and you will move them fast.

Toys

Parents are always on the lookout for affordable toys. I don’t mean just.. used toys either, but inexpensive or lesser known brands. Even non-parents probably know someone with children and could use a birthday or Christmas present. You can also go with seasonal toys like squirt guns. When its hot, its an easy way for a parent to keep their kids busy!

Baseball Hats

The trick with baseball hats is being able to find the popular styles. You don’t want to be stuck with a bunch of old looking hats. But once you find a good wholesaler, you can easily sell these year round. You can even try getting some local or touristy ones made that may sell well depending on your area!

Records

Have you heard?! Records are hip again! Jump on the bandwagon with a collection of older classic vinyl, as well as some of the new bands that are all releasing physical records as well.

Movies

Ok, so please make sure you find a reputable wholesaler before selling movies because you don’t want to be peddling illegal knockoffs. But once you find where to buy them in bulk, old hit movies sell great for that nostalgia generation. Movies from when they were kids they want their kids to experience, or just movies from a few years ago they missed or just want to see again are very popular.

Posters & Specialty Prints

This is an easy one. Tap into whats going on in pop culture and sell posters, or prints of them. Obviously you want to align the subjects of your prints with the audience at your particular market. If you tend to have a lot of older guys, maybe have posters and photo prints of some classic rock bands.

Produce

Everyone loves fresh produce. Its something easy they can grab to make dinner with or lunches for the week. It could even save them a trip to the grocery store! For the best varieties, check our previous post.

Wrap It Up!

Now that you know what to sell, go acquire some products and get selling! Markets can be a great hobby, or side-business for you or your family. Happy selling!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.

Why Your Market Should Use Social Media

Lets chat about social media. There are endless articles focusing on why small-medium businesses should use social media, but does all of that apply to markets? Whether you run a farmers market, craft show, flea market, or swap meet, lets take a look at the top reasons YOU should be using social media to improve your business.

Vendors Support

Vendors are what drive customers to your market. You want outstanding vendors selling original artwork, the freshest produce, or the largest collection of vintage toys your shoppers have seen. We focus a lot of time on getting customers to come, but equal time should be spent on vendors. They are the ones who are paying to be there.
Using social media, you can drum up vendor support. You can get your market out there, for more vendors to see. If they see you are actively engaged in reaching new customers, they will be more likely to want to exhibit at your market.
On top of that, once you have a audience, you can use that audience to feature different vendors. Get vendors to agree to longer rentals in turn for promoting them on your social accounts. It doesn’t really cost you anything, but can be a benefit to them, and in turn, you. A little good will can go a long way.

More Customers

You already have an existing user base of shoppers who regularly visit your market. You don’t need to advertise at all to those people, as they should already be coming back. Using social media you can reach a new audience. If you are a farmers market and someone near you searches for fresh produce, your Facebook should come up. If you are a flea market and someone searches for vintage records, they should see you posting about that related content on Twitter.
Use content marketing across all these platforms to bring those keywords frequently into your feeds. Then when people search for those words and they are near your market, your content will start to rise to the top. Hashtags away!
Bonus tip! You can leverage your existing shopper and vendor customer base to help post on social. Ask them to post their finds which lets them have a sense of accomplishment, and advertises cool or delicious things real people were able to purchase at your market. Instagram is a great place to feature some of this stuff!

Promote Events

Events are a great way to bring an upswell of guests in a business that operates regularly. People may take breaks in coming to visit, but if you have regular events going on like live music, themes, or pet days, it gives them new reasons to get back in there, and hopefully buying from your vendors. If you just post on your website, you’d be taking a passive approach. People wouldn’t know unless they check out your site. If you try to take a more active approach by sending emails, it now requires you to get as many shoppers emails as possible to put onto an email list, then you need a campaign manger to send out all these emails.
Instead, try social media. Facebook has great tools for promoting events. You can even run ads with them! The idea here is that it is way cheaper to post to social media than send out an email campaign. It is also much easier to get people to follow you on social media than it is to get them to hand over a personal email address. This way you are still taking an active approach, but you are doing it for less, and getting a better response.

Affordable

Social media is really cheap and easy to get started with. There will be inevitable down time for employees, so have them update frequently throughout business days. They can even do it from their phone while they are walking the market. While they are out and about, it gives the great opportunities to see what is happening and capture some great pictures for twitter, Facebook, or instragram. The more stuff you share form your market, the more people may respond to it.
You can also sign up for things like Buffer, Hootsuite, and others for free to help manage social media channels. You shouldn’t have to pick and choose just Facebook, Twitter, Snapchat, Instagram, Pinterest, etc. You should be able to hit them all! Plus they have roles which allow you to see which employee is posting what.
Ads are also much more affordable and targetable on social than on larger platforms like google+. Share a post about an upcoming event for just a few dollars a day and you can get many new impressions.

Updates

If you want to update your customers on specific hours, those aforementioned events, or other applications to your business, you need an easy way to do so. If you try to do it through your website, you will a) need a website, and b) have one that is quickly and easily able to update.
Instead of investing all that time, money, and effort into a website, you can start our by using your social channel for these things. They are dead easy to update, even from your phone! Plus, people will check them more regularly than your website. Once your market grows, you can add a website too!

BoothBooks creates best-in-class market management software. Easily handleing payments, vendor registration, layouts, reporting, and more. To find out more visit our website, or check us out on social media.