Market Success Stories: Utz

Did you know that Utz is the largest privately owned snack company in America? Yes, the company selling cheese balls by the barrel is held in independent hands, and is determined to stay that way. Utz is a classic, all-American success story that continues to this day. And it all started in a small home, in Hannover, Pennsylvania.

Utz started in 1921 as the “Hanover Home Brand Potato Chips” with nothing more than a $300 investment and some hard work. Each batch of potatoes chips was cooked by hand by Salie Utz. Salie could only produce about 50 pounds of chips per hour, using hand operated equipment. Her husband William would then take those chips, and sell them locally at farmers markets and “mom and pop shops” in the Hanover/Baltimore area.

Utz girl next to the company name.

Word of mouth helped them expand, and just a few years later in 1930, they built the first section of the first Utz plant, an extension on the rear of their home. By 1938, a new plant was built on the very same spot with professional equipment, churning out 300 lbs per hour of their widely popular chips.

1948 held a post-war boom that allowed them to build a new production facility, on 10 acres of land. They never looked back and have been growing ever since. To this day, it is still a privately owned company, currently in the hands of Michael Rice, the grandson of Salie and William Utz.

Utz is popular nationwide, and manufactures1,000,000 lbs of chips and 900,000 lbs of pretzels, each and every week.  It employs over 2,500 people across the country. Even renown businessman Warren Buffet is a fan, but unlike See’s Candies and Dairy Queen, Utz is assuredly not for sale.

Utz is another great example of how hard work and perseverance can pay off. $300 dollars, a home kitchen, and local markets took this couple from obscurity, to the founders of a multi-million dollar operation.

Check out past market success stories! Like Pipcorn and Vegetabowls!

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